SEM stands for: Search Engine Marketing (SEM) is a form of Internet Marketing that includes marketing websites on the Internet to increase their SERPS (Search Engine Results Page) by paid advertising, like PPC (pay per click) & CPM (cost per impression). SEM, also can include SEO (Search Engine Optimization) which is the process of optimizing website content to get ranked higher in the search engines “naturally”.
What is SEM?
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