What is SEM?
SEM stands for: Search Engine Marketing (SEM) is a form of Internet Marketing that includes marketing websites on the Internet to increase their SERPS (Search Engine Results Page) by paid advertising, like PPC (pay per click) & CPM (cost per impression). SEM, also can include SEO (Search Engine Optimization) which is the process of optimizing website content to get ranked higher in the search engines “naturally”.
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